To honour the ladies who fuel our beauty addictions, we’ve rounded up 5 of the top beauty influencers in the UK. There are many influencers these days who dabble in beauty blogging, but here are our top beauty-istas who’ve built empires around their names, recommendations, insider beauty knowledge and an unadulterated love of products!
Em Ford (mypaleskinblog)
After developing adult acne in March 2015, Em began to share images of herself both with and without makeup on her social media platforms. Em did many makeup tutorials but decided to post a video on her YouTube Channel called ‘You Look Disgusting’ detailing some of the comments she had received about her appearance. It was this video that changed her life for the better. The video went viral, receiving 10 million views in it’s first week alone, and since then Em has worked with major brands, media outlets and trend setters from Kylie Jenner, to L’Oreal and the BBC. Girls all over the world look up to Em and relish in her tips, tricks and beauty knowledge.
Lily Pebbles (lilypebbles)
Lily’s love for beauty started while she was studying at university. Her lecturer encouraged her class to start a blog, and Lily instantly fell in love with blogging and it was soon after that her influencer career began. Lily’s blogs covers everything from fragrances to skincare, to makeup, nails and hair. Recently, Lily released her own book ‘The F Word: A Personal Exploration of Modern Female Friendship’ which has topped the charts for her incredible honesty.
Estee Lalonde (esteelalonde)
Born and raised in snowy Canada, Estee now finds herself in London, making weekly lifestyle and beauty videos on her very popular YouTube channel.Her cheerful approach sees her road-testing gooey facemasks or finding an affordable red lipstick that won’t smudge off. Being part of an online community of UK-based YouTubers has helped her settle into living in England. And when Estee isn’t falling in love with lipsticks or swooning over skincare, you can find her on Instagram, documenting everything from her daily walks with rescue dog Reggie, to discovering beautiful places across the globe!
Em Sheldon (emshelx)
Award winning blogger Em Sheldon started her blog ‘Emtalks’ back in 2012 as a hobby. Since then, Em has seen her blog flourish into a destination for beauty, style and travel inspiration. With a dedicated following of over 85,000 on Instagram and over 150,000 monthly page views on her blog, Em’s audience is truly engaged. A natural in front of the camera, you’ll find Em on YouTube sharing her latest makeup tutorials, beauty reviews and look books!
Fleur Bell (fleurdeforce)
Fleur De Force is one of the most successful beauty influencers in the UK. She started making videos on YouTube in September 2009, and has been building her global audience ever since. Her YouTube videos currently attract 3-5 million views per month and between her three channels she has accumulated over 2 million subscribers. Fleur launched an exclusive range of false eyelashes with top UK eyelash brand Eylure in August 2015, expanding the range the following year and introducing her first range of brow products in 2017, all sold exclusively in Boots.
Are you looking to create an influencer campaign with beauty influencers? Get in touch with our team of industry experts who have created and co-ordinated numerous successful beauty based influencer campaigns. We’ll put together a free proposal with campaign concepts and suggested influencers for your brand.
Love TBP x