In this week’s TBP Spotlight, we thought we would focus on men’s grooming influencers that should definitely be on your radar. The male grooming industry is certainly flourishing, with rising stars in the influencer industry giving us all the hair tips and tanning advice that we need. If you’re looking to collaborate with grooming gurus with an engaged audience for your next campaign, read on for some inspiration and find out how The Blogger Programme can help you connect with the right influencers specific to your brand.
Ed uses his blog ‘The Discerning Man‘ as a platform to share his natural passions for fashion, grooming and travel. Ed has a comprehensive grooming section where he posts detailed product reviews and shares his latest grooming must-haves. His work has received recognition from the likes of GQ, Huffington Post, Yahoo! and ShortList. Alongside the blog, Ed has a strong and engaged social community over on his Instagram.
David is a successful grooming, travel and tech influencer, evident through his professional and slick Instagram feed which features his own unique theme. David regularly talks about the various grooming products he is using over on his blog and Instagram stories. David has worked with incredible brands from Ted Baker to Remus Uomo, and is rapidly building up his impressive portfolio to showcase his photographic and styling talent.
Adam’s blog ‘The Dapper Chapper‘ covers everything form style and grooming for the modern day man, and has become one of the biggest lifestyle blogs in the UK. His work covers the latest grooming hacks, product reviews and confidence boosting style tips which are incredibly popular among his followers. Adam also has a fantastic eye for photography and is popular among his Instagram followers.
Jack is a London-based style and grooming enthusiast, and uses his blog ‘Jacks Journal‘ to share his experience using a wide range of grooming products. Jack tends to document his experience with niche grooming treatments as well as more controversial topics such as botox for men. Jack’s recent campaigns has seen him work with brands including Clarins and Molton Brown.
Louis is a popular Instagrammer due to his effortless and sharp style. On his perfectly curated Instagram feed, Louis shares the products that form his everyday grooming routine, that keep him looking fresh on the streets of Los Angeles. Louis also likes to discuss returning trends, style essentials and his grooming journey over on his blog.
If you’re a brand or an agency looking for more influencers like these then sign up to The Blogger Programme for free to discover over 40,000 influencers worldwide. Our unique services will help you to create an influencer marketing campaign specific to your needs with outstanding results.