Zoella AKA Zoe Sugg. Probably one of the most well known names in the blogging industry. Seven years ago, Zoe was just a teenager who started blogging from the comfort of her own bedroom. From blogging about her makeup collection to posting Primark hauls on Youtube she was quick to gain popularity and followers. Today Zoe has over 10 million Youtube subscribers and owns a £1million mansion in Brighton along with her boyfriend Alfie Deyes who is also a highly successful Youtuber.
For most people blogging begins as just a hobby and for some it can turn into a career. How? Well a growing number of consumers now trust the opinion of an influential blogger over the brand itself so it’s no surprise that brands have begun building relationships with bloggers in order to promote their products and services.
The prospect of being able to earn money simply by sharing your hobby on the internet has now become a goal for many people. Brands are looking for bloggers relevant to their brand image whilst bloggers are looking for new opportunities to enhance and grow their blogging career.
And that’s where The Blogger Programme comes in!
After being founded by Byron back in 2014, The Blogger Programme has now grown to have over 20,000 bloggers registered along with over 1000 brands looking to collaborate with each other. Whether you blog, create Youtube videos, post on Instagram or even Lookbook, we’re here to help you turn your hobby into a career.
Having run many successful campaigns ourselves we’ve put together a short guide to help you on your way to your dream job.
It’s important to brand yourself correctly online in order to turn your blog into a business. Simple things like buying your own domain or having consistent usernames for all of your social platforms really makes a difference to how you’re viewed online.
If you don’t love what you do, it shows. Ensure you’re blogging about topics you have a genuine interest in as your passion will come across to your followers. Your content is what makes you unique so be as creative as you can! This will help you to stand out from the sea of bloggers and get noticed by brands.
It’s important to have the right equipment to get your blogging career started. A good quality camera and good lighting can instantly boost the standard of your blog posts. After all there’s nothing worse than writing top quality detailed product review and not having the imagery to match. You don’t have to spend big bucks either! There are plenty of second hand cameras and lighting equipment available to buy online and apps such as Depop.
Monetise Your Influence
Just like any other job, you can earn money from being an influential blogger. You don’t even need to have the biggest blog following in the world to do this. There are a range of paid opportunities available for bloggers of all sizes to get involved in such as:
Google Adsense – A simple way to earn money by placing ads on your website
Sponsored Posts – Get paid by brands for writing blog posts on their products or services
Affiliate Links – Earn commission through links in your blog posts
Appearances & Events – Receive payment for attending an events or making guest appearances
And lastly, have you ever sat at your laptop staring blankly at your screen and wondering what the hell to post about next? You’re the not the only one! One of the biggest problems bloggers face is the struggle to stay motivated. Don’t look at another blogger’s success and think you’re not good enough to achieve the same. Instead use it as motivation to develop your content and reach your goals.
We hope our guide has helped you a little on your blogging journey. If you’d like to read about any of the above points in more detail or simply have any questions please leave a comment below and we’ll get back to you right away!
TBP Team x