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Industry

Misha 392 Views
Brands Industry

INSTAGRAM ENGAGEMENT RATES: THE FULL BREAKDOWN

The influencer marketing industry is definitely booming of late, there is no question about that, and recent research has shown that 85% of consumers trust online reviews and personal recommendations compared with other PR marketing strategies.…

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ASA-Guidelines 328 Views
Brands Industry

THE TWO MINUTE GUIDE TO ASA GUIDELINES

As the influencer marketing industry grows and more brands discover the benefits of working with influencers, it is important that both brands and influencers are declaring their paid content in line with ASA guidelines. For…

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How-To-Measure-Campaign-Success 381 Views
Brands Industry

HOW TO MEASURE CAMPAIGN SUCCESS

At The Blogger Programme, we’re all about Influencer Marketing. Whether it’s blogs, YouTube, Instagram, Facebook or Pinterest, we create campaigns which benefit both brands and influencers. For brands, these benefits are becoming increasingly important. With 5%…

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