It is no secret that the use of video in content marketing is on the rise. YouTube is now the second largest search engine on the web, and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are 8 reasons why video is the way forward when it comes to creating your content..
Utilising video content helps to improve your SEO ranking. According to Comscore, adding a video to your website can increase the chance of a front page Google result by 53%.
Visual content is the key to great engagement, and video is no exception. So when you’re considering what type of posts to schedule on social networks in the coming weeks, think about how you could incorporate videos into your social calendar.
Improved Consumer Attention
Videos have been proven to demand more consumer attention than any other type of content – and as so much content is being produced on social media these days, capturing attention is particularly important.
Higher Retention Rates
65% of viewers watch more than three quarters of a video – so if you really want to push a piece of content and get a message out there, why not try doing it in a video format?
It is hard to know how much of your latest blog post readers consume as it is pretty hard to find this out on text-based content. Video on the other hand, has a feedback loop built in, measuring click through rates, drop off points and the number of times a video has been watched. This is ultimately telling you whats working and whats not, who is engaged and who is not.
Higher Email Click-Through Rate
You slaved away over an email for days and it contains important information for your consumers, but does it resonate? Th use of video in emails has been shown to double the click through rates, making your emails more effective!
Increased Emotional Connection
Video is ultimately the most powerful way to evoke emotions online. It offers tone of voice, facial expressions and music. Evoking emotions in marketing has been proven to positively impact consumer decision-making, even in B2B markets.
Increased Customer Conversions
The number one reason for using video in your content marketing plan is to convert more customers! Research shows that 71% of marketers say video conversion rates outperform other marketing content, giving us even more reason to whip out our cameras and start recording!